The Silk Road exhibition's corresponding public program – Adventures in the Global Kitchen – was based on the foods, wines, spices and perfumes originating or traded along the Silk Road. The main logo reflected the overall program, while the variations shown below were proposed for specific events.

Exhibition graphics created to evoke the traveling aspect of the Silk Road. The exhibition takes the viewer from city to city along the Silk Road and touches on the sights, sounds and stories along the way. Extensive marketing materials included everything from outdoor banners, city-wide advertising in all medium, signage, and print ads, to posters and more.

The Museum was developing an app that would use GPS to navigate the user within the Museum and provide information on exhibits. These marketing concepts were but a few of the ideas presented to encourage museum-goers to use this new way of exploring a museum.

Concepts for key marketing visuals for this major exhibit detailing one of the most heroic tales in Antarctic exploration – the contest to reach the South Pole. Norway’s Roald Amundsen and Brittain’s Robert Falcon Scott led teams that faced the limits of nutrition, human endurance, equipment and extreme weather as they undertook separate 1,800-mile journeys from the edge of the Ross Ice Shelf to the South Pole and back.

The American Museum of Natural History has a robust Science program that includes camps, workshops, after-school programs, multi-year programs, and internships spanning all age groups. These brochures utilize color, photography and science symbols to differentiate the various programs by age group and content. The format made it easy to update content quarterly.

Every year the Butterfly Conservatory opens to the delight of children and adults. Bright colors and swirling butterflies adorn outdoor banners, floor signage, posters and rack cards.

One of the highlights of New York City for decades, the Margaret Mead Film Festival screens films from international filmmakers and draws crowds of all ages. These film festival programs pack a lot of info into their pages, from film descriptions with photos, to calendars and venue timetables.

Branding and visuals for the museum adventure billed as part game, part theater and part walking tour. Solve the first puzzle and you’re on your way to visit the T-Rex. Grab the silver case and gather your clues to solve the mystery.

Having the limited funds of a small museum, The Hammond Museum and Japanese Stroll Garden, requested one invitation to announce several events for the upcoming spring/summer season. To keep the reader focused with this amount of copy, the invitation was designed as a rolling-fold – with several pairings of a headline logo and copy with a Japanese graphic. The Museum was thrilled with the result – and so was the American Association of Museums, placing it among the award-winning museum marketing pieces of the year.

What is the best way to announce a major exhibition of the world's largest dinosaur? Make a huge banner of that dinosaur rising in front of the Museum and peeking over the trees of Central Park. And then put it on subway and train platforms, bus graphics, signage, posters, print and digital ads and more.

The best way to let people know that the Museum's growing collection of digitized archival photos, art and illustrations are available for research and licensing was to pack this small handout with as many collection visuals as possible.

The Museum was developing a SciCafe series to bring scientists and the public together in informal gatherings at evening presentations. So we developed the SciCafe branding around the table of elements logo and added the tagline "All the Elements of a Great Evening". By changing the photos and copy on the postcards and email, each diversely different event can be customized to its subject matter.

An exhibition on the power of poison had quite a bit of diverse material in it. One key difference from most exhibitions was that the material was presented with clues, lab reports, and tech findings. The viewer used these to solve famous poisonings in history. These were but a few of our suggested exhibit marketing visuals.

This very hands-on learning museum is oriented towards youth and social responsibility in the age of infectious disease, global warming, food safety and cancer, to name a few. These exploratory posters, as part of an awareness campaign, focus on the youth who will continue to bear the responsibilities of change.

The National Museum of Women in the Arts needed a 25th Anniversary logo to work with their existing type and building logos. The typographic 25 Years we developed, along with the tagline Giving Voice to Vision, is simple, elegant and striking in a variety of logo lockups.

With an exhibition titled Whales: Giants of the Deep, we saw it fitting to show that giant whale front and center on these proposed marketing visuals for the exhibition. Smaller photos give the viewer a sense of the rich and varied content of the exhibition.

WIth the Direct Marketing Association heavily invested in its extensive membership, it asked us to show the connection between the highly diverse segments of its marking communities. This Annual Report addresses the theme of multichannel marketing by demonstrating several scenarios of marketers, channels/media, markets and supply chains within the new global marketplace where we are all connected.

The American Museum of Natural History has a rich and varied schedule of Public Programs. Each must carry its own identity yet function within the family of the Museum's branding. Shown are examples of this variety of programs, calendars, event brochures, postcards and banners – each having its own template that can be updated for each new upcoming program.